Meta's Generative Ads Model (GEM)
Meta AIRecommender system
Meta's Generative Ads Model (GEM) is recommender system model published by Meta AI in 2025.
About Meta's Generative Ads Model (GEM)
We’re sharing details about Meta’s Generative Ads Recommendation Model (GEM), a new foundation model that delivers increased ad performance and advertiser ROI by enhancing other ads recommendation models’ ability to serve relevant ads.
GEM’s novel ar
Details
- Provider
- Meta AI
- Task
- Recommender system
- Released
- 2025-11-10
- Open weights
- No